Category: PR & marketing

He walks, he talks, he flips the bird

I HAVE to share this picture, received today accompanyingĀ a press release sent to my laboratory news website LabHomepage. The story concerns a robot known as RoboThespian, made by a company called Engineered Arts, which is described as a ‘life-sized, programmable,…

Some embargoes are hard to respect

Embargoes are a tricky topic for me, as for many journalists. They exist, ostensibly, to enable us to research a story before it becomes ‘officially’ announced and so provide a better service to our readers. In reality, they are a…

Snake Oil makes market comeback

It isn’t April Fools Day, I’ve checked. So the press release this morning promoting a new cosmetic product is, presumably, genuine. It promises a ‘botox in a bottle’ treatment of the sort that I would normally dismiss as snake oil…