Category: PR & marketing

He walks, he talks, he flips the bird

I HAVE to share this picture, received today accompanying a press release sent to my laboratory news website LabHomepage. The story concerns a robot known as...

Some embargoes are hard to respect

Embargoes are a tricky topic for me, as for many journalists. They exist, ostensibly, to enable us to research a story before it becomes ‘officially’...

Snake Oil makes market comeback

It isn’t April Fools Day, I’ve checked. So the press release this morning promoting a new cosmetic product is, presumably, genuine. It promises a ‘botox...